Conversion Matters

I just spent £10 on magazines - quite excessive for a poor student! I bought .net as well as a few others because a featured article caught my eye - ‘The hottest SEO trends. Starring: Google’s Matt Cutts, SEO Guru Danny Sullivan…’ (not to mention there was something about ‘Porn 2.0′ - porn and SEO, could you ask for more..?!).

Anyway, what do they think are the hottest SEO trends.? It’s pretty standard stuff really:

• Matt talks about social media being important and therefore content needs to be interesting. He also thinks in the future blackhats are going to become (h/cr)ackers - I assume he means inserting links maliciously via XSS and other exploits.
• Danny says that “having a blog is very important”. He also mentions the importance of social media for increase brand awareness and backlinks.
• Links. Links are also important. And you can help boost your PageRank (who cares?) by submitting to geographic or industry specific directories.
• Glossary pages, forums and YouTube marketing can also help.
• Don’t rely on automated SEO tools.
• ‘Ensure your site is uploaded to Google Sitemaps’.

What not to do

• Don’t cram your text into one page
• Don’t focus on too many keywords
• Don’t be insular

Okay so it really wasn’t that interesting or ground breaking but thanks anyway Mark Buckingham, gave me a break from my assignments.

I guess if you want to read the whole article you better buy this months .net but I wouldn’t suggest going out of your way to find it.