Conversion Matters

A few weeks ago I received an email asking if I wanted to review a new internet marketing product, The 26 Week Internet Marketing Plan [aff link] and I figured I may as well.

Essentially the 26 Week Internet Marketing Plan is an informational product designed to teach a beginner about internet marketing. It covers a wide variety of topics and is quite a comprehensive package.

It was created by the people at Purple Internet Marketing a British internet marketing company.

What’s included in the 26 Week Internet Marketing Plan?

In the box you get four workbooks, four DVDs, eight CDs, a poster and a tshirt.

What does the 26 Week Internet Marketing Plan cover?

The 26 Week Internet Marketing Plan is broken down into four main phases:

1. Website Structure - this covers the planning and creating of your website: keyword research, site architecture etc
2. Automation & Launch - this is about blogging, building email lists, and using press releases and pay per click to market the launch of your website/product.
3. Broaden Your Base - this phase is pretty much all about link building: directories, forums, articles etc. Pretty standard stuff.
4. Broaden Your Horizon - the focus in this phase is social media, widgets and other marketing techniques.

Is the 26 Week Internet Marketing Plan any good?

In a word: yes. The DVDs are essentially a video of a training seminar where David Bain is teaching a group of business men and women about internet marketing. It is slickly produced. There are no wobbly cameras or dodgy audio in the 26 Week Internet Marketing Plan and it covers a lot of topics.

The target audience will be absolute beginners to online marketing as it is all fairly straight forward stuff that you could easily learn from blogs and forums but it’s convenient to have it all in one easily accessible format.

The workbooks are transcripts of the DVD with space for writing notes. Which is nice for reinforcing what you’ve watched on the DVD.

There were a few things I thought were a bit odd about it, for example, there is quite a long section about wordpress and blogging which goes as specific as to discus plugins yet fails to mention plugins I see as being essential, like the All-In-One SEO Pack. Also the whole thing felt not very cutting edge, information wise. It seems to be all the same things that have been said over and over: create great content, submit to some directories, write some articles, start a blog, participate in forums social media…. etc etc but I guess you could argue not much has changed?

Summary

If you’re new to internet marketing and want a convenient, easily accessible introduction to the field you could do far worse than purchase the 26 Week Internet Marketing Plan [aff link], which I should mention is retailing for £399, however, if you already have an idea about internet marketing and are reading some of the top blogs then you’ll be fine without it.

I may have suggested you should consider Aaron Wall’s SEO Book but he has recently changed his business model and is no longer offering the ebook.

The 26 Week Internet Marketing Plan probably fills a void in the market, not replacing SEO Book, but offering an alternative, which, money-wise, is probably more viable than something like Internet Marketing Ninjas (although they’re all slightly different products).