Yesterday was my 20th birthday! I was just randomly checking some sub-folders in my inbox. I have lots of rules and stuff because there are loads of emails I’m sent that I’m not interested in and just filter off into different folders.
However, I got one yesterday from As Seen On Screen that was wishing me a Happy Birthday and giving me a £10 voucher! How cool is that?
I don’t how innovative it is but I’ve certainly never seen anything similar. It’s such a good marketing technique. I feel loved by ASOS and I’m likely to go and give them my cash now.
The only thing they did wrong was they didn’t seem to know my name even though they new my date of birth. I’m willing to overlook it though ‘cos they sent me a voucher and a personal email.
Whoever runs their marketing department is doing a good job in my opinion!
I’m an advocate of the more tag for a number of reasons - some people don’t like it but I use it where I feel it is appropriate.
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Well I’ve used Twitter once - I signed up and Twittered or whatever they call it, and then never used it again! Why? Because it seems totally pointless to me. It’s like a limited Facebook. I don’t have any friends on Twitter whereas I have loads of friends on Facebook.
As far as I can tell, though I may be wrong, is that the twitter thing is pretty much the same as the Facebook status update. Why would I bother with Twitter when I have Facebook?
If someone can provide me with a compelling reason then I may go and check it out again but otherwise I’m really not fussed.
Hello everyone, I’m back from the Freshers’ blogging hibernation! I don’t have nearly as much time to blog at uni as I would have liked so I’m going to have to try and blog in batches and make good use of the future post option!
Anyway - here’s some of the interesting things that have caught my eye over the last few weeks.
How to Optimize for Ask. These are supplementory tips to the guide to How to Optimize for Yahoo!. Nice straight forward stuff you can put into action right now!
Interesting little post from Lyndoman about Social Bookmarking and SEO. If you have any spare time it could be a useful experiment.
Free SEO site review from a pro. Read it and work out what you can apply to your site(s)!
A nice interview with Eli from BluehatSEO. With the usual lack of paragraphing from Eli ;)!
A guide from someone I worked with for a bit about reputation management
Some tips for social media success.
Unsurprisingly it takes a lot of time to blog properly. For the first few months of this blog I didn’t invest much time and consequently it didn’t really take off at all.
In September I had a month where I had finished work and hadn’t quite started university and managed to blog quite a lot and Conversion Matters was just starting to take of a little, however now I’ve started university and it’s quite hard to find the time to blog as much as I’d like.
Many people naively think you could spend half an hour a day blogging and that would be enough. It’s just not true!
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This is just a very quick update to say that tomorrow I head to the University of Durham and I imagine the next few weeks are going to be rather hectic.
Hopefully I’ll still be able to blog a bit but if not, rest assured I’ll be back [sometime] after freshers week!
Also I’ve paid for a review from Matt at Blogging Fingers, which should happen in the next week or so. I’m thoroughly looking forward to see what tips and advice he can give me for the blog.
Finally, just to tide you over, is Google metrosexual?
French advertising on Facebook? That’s not very relevant! They can’t be getting a very high click through rate or many qualified customers if they’re showing it to non-French people.

This is a topic that ChrisG has touched upon before (and probably others) but I believe it is an important one that deserves revisiting.
As a blogger you have to realise that people will consume your content in different ways. You will have organic search traffic, RSS subscribers, and referrals from other bloggers and social media sites.
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Earlier today I received an email asking for advice about starting an SEO business:
“I’ve been reading your blog and website a fair bit recently. In April of this year, I set up my own SEO company as a part-time venture whilst still working as an in-house SEO for a British company. I’m looking for this to become a full-time venture shortly and wondered what advice you could give to a young, enthusiastic person who really wants to do things the right way and make the most of this.”
I can only assume that he is yet to check out my about page, where he would discover I am also just a young, enthusiastic person, with no experience running a company (yet). My only experience is experimenting on my own projects with various different business models/monetization ideas.
Nevertheless, always one to provide as much help as possible, I have tapped into the knowledge of some industry contacts and other entrepreneurs, as well as my own advice to hopefully provide a few key points and tips that may help you succeed - it’s actually more than five but you have to try and write catchy headlines right?
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Here’s all the stuff I thought was interesting enough to sphinn over the past week. A few of which hit the front page!
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