Conversion Matters

Well now that I’m a full time slacker I have to act like one as well. So earlier today, when I finally got up actually I think I was still in bed (the joys of laptops!), after stumbling around the internet a bit I ended up at the easyPizza website.

This seemed an ideal solution to the lack of food in the flat and my lack of motivation to get up. The following are my thoughts on the experience.

easyPizza website

The website’s a bit dated looking to be honest (looks like it was built with tables too…). Anyway, it’s reasonably functional but I think they could make some improvements.

You have to enter your postcode before you can chose food, which is not very helpful if you’re either a bit dim, or like me, spend spent too much time at work filling in forms and entering the work address - which I promptly did on their form. Unfortunately I only realised after I’d chosen my food and was ready to pay and I couldn’t see anyway to change the postcode without ‘rebuilding’ (they call chosing your food ‘building an order’) my order. It wasn’t too much of a problem because ordering a pizza doesn’t take very long but it would have been nice not to have to do it anyway.

I also felt that the ‘building the order’ process was something where AJAX could be used to improve the user experience and make the process slicker.

When I had to fill in my card details one of the input fields was skewed and should be moved down. It doesn’t bother me hugely but it could be off putting for less web-savvy users.

I had a quick check on the competition and easyPizza appeared to be far cheaper than Dominos - that was a plus, I probably wouldn’t have ordered if it was at Dominos’ prices and would have been forced to go out for food!

Delivery

You had to chose a half hour slot for delivery and I chose the nearest one as I was quite hungry! It arrived right in the middle of the slot and I have no complaints (apart from having to hop down four flights of stairs to pick it up ;]).

The Pizza

Well I’ll be honest with you, I was a bit disappointed when I opened the box as the pizza looked a bit overcooked.

Having said that it was a lot tastier than it looked, and I hadn’t exactly been expecting gourmet excellence. So while it looked disappointing; taste wise it lived up to my expectations.

Another thing, I ordered diet coke (gotta have something ‘healthy’) and a normal coke came! On the other hand, I had been worried the drink might not be cold but it was in fact chilled so that was a bonus.

Summary

So, for about £8 I got a huge pizza and a bottle of coke (it was too much for me, I only ate about half!). It seemed like good value and I didn’t even have to get out of bed to order it. A little more attention to detail by the Earls Court franchise and I could have had a better cooked pizza and the right coke. The best thing was: I didn’t even have to get out of bed to order!

All in all I’d probably give it a 6 or 7 out of 10. Having said that, I doubt I’ll use it often - don’t take it personally Stelios, it’s just that I don’t often order pizzas and this was a bit of an impulse buy.

As a side note: I filled this post in Public Relations as I think it serves as an example of customer power in shaping a company’s brand perception on the web through blogs, forums, social groups etc.

Technorati Tags: easyPizza, pizza, branding, public relations