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Another powerful feature of Google Analytics is the ability to track real e-commerce values to allow you to see the monetary value of different traffic sources and keywords, as well as providing a nice dashboard for tracking the profitability of your website.
Conversion goals are one of the more advanced and most powerful features of Google Analytics. They allow you to see how well, certain defined actions, are performing; e.g. how many people are signing up to your newsletter, or how many people are buying your products.
If you have a website with Google Analytics tracking implemented there may be reasons to filter out certain data from being reported on. For example, when calculating traffic figures it’s usually not helpful to include your own traffic or the traffic from people who work on the website as they are going to visit your website an unrealistically high amount.
This is the first of a number of Google Analytics Tutorials, written to provide you with the knowledge to be able to use Google Analytics for your own projects. This tutorial will cover basic setup and implentation of Google Analytics and is aimed at someone new to Google Analytics. However, other tutorials will cover more advanced topics such as: filtering unwanted data, setting up conversion goals, tracking e-commerce sites and more.
