Improving the conversion rate of your checkout process
E-Consultancy have released a new report about the online checkout:
“Almost a year ago now we started on an ambitious project to try and define how the perfect online checkout would work…
A lot of interviews, research, roundtables and surveys later we’ve finally published Online Retail 2007: Checkout Special“
Anyway, it’s rather long, so here is a short summary of the interesting bits.
