Conversion Matters

A fair number of people arrive at this site looking for information about adding Google Analytics tracking to 1shoppingcart so I figured I better write something more thorough about it as at the moment the only content is comments on some other posts!

I’m currently working for a guy implementing some Google Analytics goals amongst other things and for some of his products he uses 1shoppingcart so I naturally attempted to add the Google Analytics script to those pages.

Unfortunately it appears that 1shoppingcart strip out any <script></script> tags which means you can’t add the Google Analytics tracking tag to the 1shoppingcart pages. I assume they’re doing it for potential security reasons? Although it still seems a little silly to me.

You really only have two options to get around this.

Tracking 1shoppingcart using Google Analytics

You can still use Google Analytics just not very well. You have to leave it off the sales pages on 1shoppingcart meaning you can’t do any advanced e-commerce tracking.

It’s also quite inaccurate because you are relying on the user to actually go back to the conformation page on your site otherwise the goal won’t get tracked.

Tracking 1shoppingcart with their own tracking system

1shopping cart actually have their own bespoke tracking system now as far as I’m aware (which I think is another reason they’ve blocked Google Analytics from working.

I’m not entirely clear how this works but later today or in the next few days I will be finding out about it and I’ll update this post with more info on it.

Stay tuned…

So there was some recent downtime over the weekend in Google Analytics reporting. However, the data wasn’t lost, it just wasn’t being processed and it should all be back by now.

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As I said before I’ve been reading Avinash Kaushik’s Web Analytics - An Hour A Day and I can’t quite believe how good it is. It’s packed full of useful insights and strategies. I feel I have picked up so much already and I must try and share some with you.

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In today’s highly competitive world with tight profit margins it is important to know how successful your website is and to be able to identify ways to generate increased revenue. One of these ways is to measure your website’s success with an analytics package.

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