ASOS you rock
Yesterday was my 20th birthday! I was just randomly checking some sub-folders in my inbox. I have lots of rules and stuff because there are loads of emails I’m sent that I’m not interested in and just filter off into different folders.
However, I got one yesterday from As Seen On Screen that was wishing me a Happy Birthday and giving me a £10 voucher! How cool is that?
I don’t how innovative it is but I’ve certainly never seen anything similar. It’s such a good marketing technique. I feel loved by ASOS and I’m likely to go and give them my cash now.
The only thing they did wrong was they didn’t seem to know my name even though they new my date of birth. I’m willing to overlook it though ‘cos they sent me a voucher and a personal email.
Whoever runs their marketing department is doing a good job in my opinion!
Related Posts
- Review Of The 26 Week Internet Marketing Plan
- Subscribe
- What are your goals for 2008?
- Can social media marketing be performed in-house?
Leave a Reply